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San Bernardino County
Brand Identity, Key Messaging, Advertising Plan, Media Relations, Public Relations, Community Outreach, Content
Generation and Collateral Development, Creative Services/Graphic Design, Video, Website/Digital, Campaign
Measurement and Reporting
Leading a multi-faceted, multi-language voter education campaign for the San Bernardino County Registrar of Voters
to educate voters on how to vote safely and early in every election since 2020.
Challenge
The Challenge
Westbound works with the Registrar of Voters (ROV) to develop and implement a multifaceted, multichannel and
multilingual voter education campaign to educate voters on how to vote safely and early for all elections since
2020. Due to COVID-19 impacts, the State of California enacted legislation to help ensure that elections are
accessible, secure and safe for all voters. As the largest county in the contiguous United States with a multitude of
hard-to-reach communities, this was a challenge that Westbound was ready to overcome.
The Solution
Community relations efforts touched more than 300 organizations and county departments throughout the County.
We conducted 10 online presentations to more than 400 community leaders. Media relations generated 105
placements across print, TV, radio, and online platforms. Media coverage netted 1.7 million unique online views alone
and was shared 15,500 times on digital platforms. Our integrated advertising campaign reached more than 37.8
million impressions, with 2.4 million of them being Spanish language and another 2.7 million in English on Hispanic
outlets to reach new Latino voters who may not speak Spanish. The ROV, local media and elected officials on both
sides of the political aisle saw the effort as a success and a model example of voter outreach. Ultimately, 87.25% of
San Bernardino County voters used a mail-in ballot, which was a considerable jump from 82% during 2020 General
Election. It was clear that countywide and state messaging to vote by mail and vote early this election was effective.
By the Numbers
3 community engagement programs launched
exclusive to SBC ROV – BallotMobile, Museum
Exhibit and High School Family Feud
• 1.17 million registered voters reached through
marketing efforts
• 3,500 total miles traveled, covering nearly 50 stops and
capturing every city in San Bernardino County
throughout the BallotMobile's dual election tenure
• 1,800 miles traveled by the BallotMobile; covering 27
stops over a 55-day tour ahead of the March 5, 2024
Presidential Primary Election
• 30+ videos and PSAs created
• 10,000 giveaway items shared while interacting with
2,000 county residents during the 2024 General Election
• 77.7 million impressions generated from 2024
General Election digital marketing efforts, a
41% increase from the 2024 Primary Election
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