top of page
Challenge
The Challenge
OC Public Libraries received a grant to develop a creative marketing campaign to attract more diverse
members of the community to use the libraries’ services. And from this, the ¡OH SÍ! campaign was born.
Using a common phrase known to both English and Spanish speakers, ¡OH SÍ! Also plays on the name of
the county – OC. Low awareness of the libraries robust programming posed the biggest challenge.
The Solution
Using AI enhanced illustrations, the artists developed fun and fanciful images to transport viewers into
new and exciting places – places they could travel through books and at the libraries. The construct of
the campaign was to ask a question, followed by the answer ¡OH SÍ! The advertising geotarget Hispanic
households near libraries where free lunch was served during the summer – a further enticement to
come visit. Success was measured by the spike in summer visitors to the library and steep increase in the
number of library cards issued during the four month campaign.
By the Numbers
56,000 unique visitors to the ¡OH SÍ! Microsite
XX% increase in library visitors during the campaign months
XX% in library card sign ups
21 pieces of media coverage
800,000 media impressions
bottom of page