Using AI enhanced illustrations, the artists developed fun and fanciful images to transport viewers into new and exciting places – places they could travel through books and at the libraries. The construct of the campaign was to ask a question, followed by the answer ¡OH SÍ! The advertising geotarget Hispanic households near libraries where free lunch was served during the summer – a further enticement to come visit. Success was measured by the spike in summer visitors to the library and steep increase in the number of library cards issued during the four month campaign.