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Orange County ROV
Brand Identity and Messaging; Paid Media; Public Relations; Content Creation; Video Production; Campaign Measurement and Reporting
Leading a multi-faceted, multi-language voter communications and education campaign to educate
current and prospective Orange County voters on how to vote easily and securely.
Challenge
The Challenge
In the county with the 6th-highest number of registered voters in the country and five required languages, Westbound crafted strategies for educating voters about all the ways to vote, including extensive media relations, digital and social media, advertising, video production, and collateral development. We created and launched a campaign tagline that resonated with Orange County's multicultural audiences and varying preferences; developed multicultural communication tools to educate voters about how to vote; secured media coverage to share important and factual information with the public, focusing on the security and integrity of elections; and spread awareness through cost- effective influencer marketing strategies.
The Solution
Westbound managed a fully integrated marketing and communications program that reached the county's 3.3
million residents and 1.8 million registered voters with messages that reinforced the integrity and security of the
election process. During the days leading up to and including the Primary Election Day, Registrar of Voters Bob
Page appeared on national broadcast (NBC Nightly News with Lester Holt, MSNBC Election Night Special and
CNN Election Night Special), regional broadcast (KABC, KNBC, KCALIKCBS, Spectrum News), regional radio
(KPCC, KFI), regional print and online (Los Angeles Times, Orange County Register, Voice of OC), and many
more. For the 2024 Presidential General Election, we managed the same regional broadcast, radio, print, and
online outlets that covered election results and top stories.
By the Numbers
189
media placements in print, online, TV and radio, resulting in a 640+ million audience reach, combined
for the 2024 Primary and General Presidential Elections.
57.5 mil +
ad and digital impressions across print, billboard, radio, online, social, and digital channels,
combined for the 2024 Primary and General Elections.
130+
educational, trusted messenger, and virtual open house videos on how to vote, the election process, and election security for the 2024 Presidential General Election alone.
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