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San Bernardino County ROV
Research, Branding, Messaging, Integrated Marketing, Advertising, Social Media, Event Production, Media Relations, Video
Westbound led a multi-faceted, multi-language voter education campaign for the San Bernardino County Registrar of Voters to educate voters on how to vote safely and early in every election since
Challenge
The Challenge
Westbound works with the Registrar of Voters (ROV) to develop and implement a multifaceted, multichannel
and multilingual voter education campaign to educate voters on how to vote safely and early for all elections
since 2020. Due to COVID-19 impacts, the State of California enacted legislation to help ensure that elections
are accessible, secure and safe for all voters. As the largest county in the contiguous United States with a
multitude of hard-to-reach communities, this was a challenge that Westbound was ready to overcome.
The Solution
Community relations efforts touched more than 300 organizations and county departments throughout the County.
We conducted 10 online presentations to more than 400 community leaders. Media relations generated 105
placements across print, TV, radio, and online platforms. Media coverage netted 1.7 million unique online views
alone and was shared 15,500 times on digital platforms. Our integrated advertising campaign reached more than
37.8 million impressions, with 2.4 million of them being Spanish language and another 2.7 million in English on
Hispanic outlets to reach new Latino voters who may not speak Spanish.
The ROV, local media and elected officials on both sides of the political aisle saw the effort as a success and a
model example of voter outreach. Ultimately, 87.25% of San Bernardino County voters used a mail-in ballot, which
was a considerable jump from 82% during 2020 General Election. It was clear that countywide and state
messaging was effective.
By the Numbers
3
community engagement programs launched exclusive to SBC ROV - Ballot Mobile, Museum Exhibit and High School Family Feud: Voter Education Edition
1.17 Million
registered voters reached through marketing efforts
3500
total miles traveled, covering nearly 50 stops and capturing every city in San Bernardino County
throughout the BallotMobile's dual election tenure
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