Eating disorders are the second most deadly mental health condition. The need for treatment is growing, with disordered eating showing up in adolescents just as it is in adults. Early intervention is important now more than ever before. Westbound developed an earned media thought leadership program to support Alsana’s growth of its in-person and online treatment programs. Our team regularly placed stories in consumer and trade online and broadcast media that lifted the veil on eating disorders and stressed the importance seeking treatment early to support a long-lasting recovery.