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Providence Mission Hospital
Media Relations, Thought Leadership, Key Messaging
Building the reputation of Providence Mission Hospital as a premier healthcare center in south Orange County through physicians serving as authoritative experts
on variety of health topics.
Challenge
The Challenge
Providence Mission Hospital is the go-to medical provider for south Orange County residents. As other local hospitals expand into areas that the hospital serves,
Westbound developed and implemented an annual media relations program that featured physicians being sourced as experts on a variety of health topics. With competition among other hospitals in the market, it was important that Providence Mission Hospital physicians were regularly featured in the media,
especially during COVID-19. Because Westbound had been working with the hospital for many years, we leveraged our strong relationships with its doctors and
nurses to quickly secure interest with reporters and editors on trending news stories on a variety of topics, including cancer, heart health, water safety and much
more.
The Solution
Our team effectively engaged with reporters and editors because of a broad range of expert physicians who we made available. This led to more than 100 local,
regional and national print, online and broadcast stories featuring Providence Mission Hospital on an annual basis.
By the Numbers
• 100+ local, regional and national print, online and broadcast segments annually
• 5.6 million+ annual impressions
• 50%+ of all stories and segments featured multiple key messages
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