Reducing stigma around the topic of mental health can dramatically increase the chances of someone getting help. This campaign targets low-income Hispanic and Vietnamese moms, encouraging them to Promise to Talk about mental health with their families. Talking can be the first step for someone who needs help. Within Hispanic and Asian communities, research shows cultural barriers exist that discourage talking about feelings. To reduce these barriers, we ran a robust social media program—paid and organic—accompanied by a multi-faceted influencer activation to reach community members in numerous places.