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Emanate Health
Advertising | Media Relations| Social Media | Content Development | Videography | Event Management | Community Outreach | Crisis Counsel
Promoting the brand re-launch of Citrus Valley Health Partners transforming into Emanate Health – the largest, nonprofit health care system serving San Gabriel Valley.
Challenge
The Challenge
Citrus Valley Health Partners' life-changing healthcare was going largely unnoticed and often over-shadowed by the larger Los Angeles hospitals, prompting a brand relaunch to Emanate Health and tasking Westbound with building awareness through advertising, media and community relations. With almost 100 years serving the community, Citrus Valley Health Partners became Emanate Health – transforming to become the largest, nonprofit health care system serving San Gabriel Valley.
The Solution
In the first year of it brand re-launch, Westbound worked with Emanate Health to implement a comprehensive marketing and communications campaign built around the simple yet powerful theme of {health is...}. Patient and staff spotlights focused on Emanate Health's outstanding care, state-of-the-art technology and healthy outcomes and were featured across multiple media platforms across the San Gabriel Valley. When COVID-19 spread throughout Southern California and the nation, Westbound worked closely with Emanate Health's physicians and regularly connected them with all Los Angeles print and broadcast media. The result: Emanate Health and its physicians became the go-to experts for media for stories about navigating through the pandemic.
By the Numbers
•30+ million impressions across advertising channels (billboards, bus, digital, radio, print)
·•50+ total media placements across print, online and broadcast outlets
·•10+ million earned impressions
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