The Westbound Wire

Your window into what's now, and what's next.

The Westbound Wire your window on what’s shaping PR and communications right now, and where it’s heading next. Smart takes, sharp analysis, and a clear read on why it matters.

Subscribe on LinkedIn

Select Articles

Your Next Award-Winning Campaign Starts Now

PR Pros know to sharpen the RPIE process early

Last year’s award season may have wrapped, and maybe you told yourself, “next year we’re winning an award for sure.” If that was you, then now’s the time – at the beginning of the year – to be doing...

𝐋𝐞𝐯𝐞𝐥 𝐔𝐩 𝐘𝐨𝐮𝐫 𝐏𝐑 𝐆𝐚𝐦𝐞: 𝐖𝐡𝐲 𝐂𝐮𝐬𝐭𝐨𝐦 𝐀𝐈 𝐀𝐬𝐬𝐢𝐬𝐭𝐚𝐧𝐭𝐬 𝐀𝐫𝐞 𝐭𝐡𝐞 𝐍𝐞𝐰 𝐓𝐚𝐛𝐥𝐞 𝐒𝐭𝐚𝐤𝐞𝐬

We have all tried ChatGPT, Gemini or Copilot (or many others) to shortcut research or writing assignments. In fact, many of you may be power users and seeing firsthand what kind of efficiency gains and quick access to voluminous amounts of information it provides. For communicators using...

𝐖𝐡𝐲 𝐋𝐞𝐚𝐧𝐞𝐫 𝐓𝐞𝐚𝐦𝐬 𝐍𝐞𝐞𝐝 𝐃𝐞𝐞𝐩𝐞𝐫 𝐓𝐡𝐢𝐧𝐤𝐞𝐫𝐬

An Open Letter to Employers

Headlines keep telling the same story: new graduates are struggling to find jobs, and many who do are underemployed in roles that don’t require their degree. Economy concerns have employers restructuring or scaling back, leaving leaner teams to ...

The Westbound Wire

Your window into what's now, and what's next.

Select Articles

Your Next Award-Winning Campaign Starts Now

𝐋𝐞𝐯𝐞𝐥 𝐔𝐩 𝐘𝐨𝐮𝐫 𝐏𝐑 𝐆𝐚𝐦𝐞: 𝐖𝐡𝐲 𝐂𝐮𝐬𝐭𝐨𝐦 𝐀𝐈 𝐀𝐬𝐬𝐢𝐬𝐭𝐚𝐧𝐭𝐬 𝐀𝐫𝐞 𝐭𝐡𝐞 𝐍𝐞𝐰 𝐓𝐚𝐛𝐥𝐞 𝐒𝐭𝐚𝐤𝐞𝐬

Surprise! Generative AI is Ushering in a New Golden Age of Media Relations

𝐖𝐡𝐲 𝐋𝐞𝐚𝐧𝐞𝐫 𝐓𝐞𝐚𝐦𝐬 𝐍𝐞𝐞𝐝 𝐃𝐞𝐞𝐩𝐞𝐫 𝐓𝐡𝐢𝐧𝐤𝐞𝐫𝐬

Is Generative AI Creating a Lost Generation of PR Strategists?

Are We Training Journalists for a Career That No Longer Exists?