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Eastern Municipal Water District
Utilizing media relations and multicultural community outreach to position Eastern Municipal Water District (EMWD) as a leading water agency in California.
Challenge
The Challenge
Eastern Municipal Water District is the sixth largest retail water agency in California and provides water, recycled water and wastewater services to over 1 million people in western Riverside County. Westbound's efforts aid in positioning EMWD as a leading organization in performance, technology and advocacy, along with positioning the agency as a subject matter expert in the region, state and nation on water issues. Westbound utilizes earned media and community outreach strategies to increase EWMD's share of voice in the media and awareness of the agency's innovative and environmental solutions. Community outreach targets Latinos and influential stakeholders in the region. The agency’s inland location has no broadcast TV market and scarce media outlets meaning Westbound is creative with outreach tactics.
The Solution
A media relations plan positions EMWD management as subject matter experts and thought leaders, while a robust Latino outreach plan targets a critical audience. Westbound exceeded earned media coverage goals and built strategic relationships with niche reporters. We also developed and launched the agency's first Spanish language newsletter titled EMWD Comunicado as part of Westbound’s Latino outreach initiatives.
By the Numbers
19
Presentations and events
4.45 million
1st ever
Media impressions generated from a single event
Large scale events managed
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