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PORT OF LONG BEACH
Brand Identity, Key Messaging, Public Relations, Community Outreach, Video Production, Content Generation, Social Media, Website and Mobile App Creation, Events
Leading an integrated marketing effort to support the construction of the Gerald Desmond Bridge
Replacement Project (now the Long Beach International Gateway), the centerpiece of a $4 billion capital
improvement program at the Port of Long Beach.
Challenge
The Challenge
The $1.5 billion Gerald Desmond Bridge Replacement Project, now the Long Beach International Gateway, is
the centerpiece of a $4 billion capital improvement program at the Port of Long Beach and a vital
infrastructure project for the City of Long Beach, State of California and entire nation. The massive, eightyear construction project to replace an iconic bridge required a comprehensive outreach program that
engaged and assisted the Port’s tenants (i.e., international shipping companies) to minimize delays in
moving cargo, local residents and commuters to avoid major traffic snarls, local businesses, government
officials and agencies, and many more.
The Solution
Westbound led communications throughout eight years of construction, from the groundbreaking event to
the grand opening ceremonies staged during the COVID-19 pandemic. Overall, we secured 2,000+ media
placements, performed hundreds of community presentations, published 300+ construction updates,
created a project-based website and mobile app, and captured the world’s attention for this vital project
that impacted worldwide goods movement. We earned more than 20 awards of recognition during our
contract period.
By the Numbers
• 2,000+ media placements
• 100s of community presentations and tours
• 20+ industry awards of recognition
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