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City of Rancho Cucamonga – Integrated Marketing and Communications
Brand Identity, Content, Creative Services/Graphic Design, Key Messaging, Media Relations, Video
Development and implementation of an integrated marketing and communications plan for the
transformational transportation project that is Cucamonga Station – the first multi-modal transportation hub in the U.S. to connect true high-speed passenger rail service to regional passenger train service,
international airport, and local bus services.
Challenge
The Challenge
Cucamonga Station is a game changing project that will transform the region through transportation, tourism and development further elevating the Inland Empire’s foothold as a global connectivity point and destination to everything Southern California has to offer. The City of Rancho Cucamonga, in partnership with Omnitrans, Greater Ontario California (GOCAL), ONT, and Metrolink created a marketing and communications team that enlisted Westbound Communications to help in the development of an overall marketing and communications plan. This is rolling out strategically by first creating awareness among key target audiences in city and county government positions who are gatekeepers of information, transportation officials, tourism and travel advocates, real estate professionals, regional business leaders, and potential partners.
The Solution
Westbound has rolled out an integrated marketing and communications campaign to educate and inform top tier audiences on the current state of Cucamonga Station, create visibility for the regional partners and their projects, and reinforce how the station will be a key driver in a bigger vision that creates a positive economic development “ripple effect” for the region. This includes overall messaging and design of Cucamonga Station informational materials such as fact sheets, Q&As, roadshow presentation, and partner profiles. It integrates the "Your Destination Awaits" brand platform that captures the essence of the endless possibilities Cucamonga Station creates for the region. On the media front, news releases and media events have garnered extensive coverage regionally and nationally. A bimonthly newsletter called "Cucamonga Station Connections" and three videos to date have been produced as well as targeted social media content that is shared by the regional partners. Once construction of the new high-speed rail station at Cucamonga Station begins, the brand rollout will expand to reach the general public.
By the Numbers
•30M+ Estimated Views
•2,000+ Pieces of Media Coverage
•10 bi-monthly newsletters
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