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Universal Technical Institute (UTI)
Public Relations, Community Outreach, Event Marketing, Video Production, Collateral Development
Strengthened the perception and increased demand for auto trade education and careers throughout Southern California.
Challenge
The Challenge
Alternative educational pathways such as for-profit trade schools are still growing in acceptance in the U.S. as a
safe, viable choice for certain types of learners that produce positive employment outcomes. Despite credible data
from the U.S. Bureau of Labor Statistics and other sources that demonstrate the market demand for skilled
automotive technicians over the next two decades, UTI continued to face an uphill climb in its evangelism to local
high schools, local and state government, and the general public for trade school education.
The Solution
During our eight-year tenure, Westbound helped increase positive receptivity of trade school education across all
of our target audiences and geographies through regular coverage in broadcast outlets and major daily
newspapers, dozens of campus tours with local electeds and influencers, dozens of events, ongoing VIP
graduation speakers from local employers, and dozens of graduate success stories.
By the Numbers
100s
of pieces of coverage in local, national, and education trade outlets
2,700,000+
subscribers to The Droplet newsletter
15+
elected officials given tours
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