Our multifaceted approach exceeded CBU’s objectives, achieving an increase in student enrollment and strengthening of relationships with alumni and donors. Positive media coverage increased by more than 500 percent, with high-profile print and broadcast features that focused on CBU’s largest ever donation, the university’s aviation and flight program, and SoCal-wide coverage to promotion their musical production of A CBU Christmas. The program has set a successful stage in fostering long-term success.