Mesa Water District
Utilizing social media to share stories about Mesa Water District – providing 100% local, reliable, clean, safe water to residents and businesses in parts of Orange County.
social media management | paid media | content creation | photo and video production
THE CHALLENGE
Mesa Water uses its social media channels to raise awareness about Mesa Water and who provides the water that comes out of your tap. Westbound developed a strategy for its Facebook and Instagram channels, targeting homeowners with organic and paid media. The objective is to reach all homeowners at least 7 times in a six-month period, and to double the number of followers.
THE RESULTS
Our efficient and effective organic and paid social campaign reached every homeowner 7 times in just four months.
Power in Numbers
50%
Facebook following increase in 5 months
16x
The industry standard for engagement
11x
Frequency to target audience in Costa Mesa
