Phi Gavalas

Phi is a seasoned communications strategist with 20 years of experience bringing brands to life through major events, integrated digital campaigns and targeted media relations. She’s led large-scale activations, pop-ups, and community experiences across the country, including cultural moments for Adidas and Meta. Phi brings strategy, creativity, and flawless execution to every assignment. Known for her ability to blend big picture vision with meticulous logistical detail, Phi has helped major brands connect meaningfully with key audiences and stakeholders. During her decorated career, Phi has held leadership positions with Pitchblend, Best Friends Animal Society, and Westbound Communications.  Phi joined the Westbound team after earning her bachelor’s degree from California State University, Long Beach and later earned her master’s degree from the Annenberg School for Communication at the University of Southern California.