SBCTA I-10/I-15 Corridor Improvement Projects

Educating residents and soliciting input on 33 miles of proposed express lanes on I-10 and I-15 in San Bernardino County.

brand identity | key messaging | public relations | creative services | graphic design | video | campaign measurement and reporting | print | roadshow package​

THE CHALLENGE

As express lanes (and costs associated with express lanes) are high-profile projects, San Bernardino County Transportation Authority (SBCTA) selected Westbound to develop and implement an intensive public engagement throughout the San Bernardino Valley and High Desert communities. Westbound brought in-depth knowledge of the Inland Empire and relationships with key stakeholders throughout the region. ​

THE RESULTS​

Westbound developed all the content for both projects and facilitated Community Advisory Group meetings as well as public meetings as part of the environmental process. Additionally, more than 100 in-person presentations took place that resulted in the public having a clearer understanding for the project need and choices they would have. Ultimately, the project gained support from the community at-large and the SBCTA Board of Directors.


RECOGNITION





Power in Numbers

70+

Community presentations

68

Community advisory group members

33

Miles of freeway corridors studied

Transportation Gallery