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SBCTA I-10/I-15 Corridor Improvement Projects

Educating residents and soliciting input on 33 miles of proposed express lanes on I-10 and I-15 in San Bernardino County.

brand identity | key messaging | public relations | creative services | graphic design | video | campaign measurement and reporting | print | roadshow package​


As express lanes (and costs associated with express lanes) are high-profile projects, San Bernardino County Transportation Authority (SBCTA) selected Westbound to develop and implement an intensive public engagement throughout the San Bernardino Valley and High Desert communities. Westbound brought in-depth knowledge of the Inland Empire and relationships with key stakeholders throughout the region. ​


Westbound developed all the content for both projects and facilitated Community Advisory Group meetings as well as public meetings as part of the environmental process. Additionally, more than 100 in-person presentations took place that resulted in the public having a clearer understanding for the project need and choices they would have. Ultimately, the project gained support from the community at-large and the SBCTA Board of Directors.


Power in Numbers


Community presentations


Community advisory group members


Miles of freeway corridors studied

Transportation Gallery

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