Sharing stories with national media about technologies that build sustainable, global smart societies.
media relations | messaging
Westbound was brought on board to share stories with national business and industry-specific media about organization’s important role in shaping an interconnected smart society of the future. Our team had access to Mitsubishi Electric’s U.S.-based research and development arm, Mitsubishi Electric Research Laboratories (MERL) where we worked closely with the researchers to leverage the new and emerging innovations as proof points in media pitches, talking points, messaging and more. Lastly, we developed the messaging and overarching media relations strategy for Mitsubishi Electric’s presence at CES 2022.
Mitsubishi Electric and its subject matter experts have been featured in national business and industry-specific media ranging from the Orange County Business Journal, Washington Post and Automotive News to IEEE Spectrum and Robotics 24/7.
Power in Numbers
Video views in a 2-week period
Interviews at CES 2022 with national media including the New York Times, Engadget and more
Signature placement in the Washington Post in January 2022