Mitsubishi Electric

Sharing stories with national media about technologies that build sustainable, global smart societies.

media relations | messaging


THE CHALLENGE

Westbound was brought on board to share stories with national business and industry-specific media about organization’s important role in shaping an interconnected smart society of the future. Our team had access to Mitsubishi Electric’s U.S.-based research and development arm, Mitsubishi Electric Research Laboratories (MERL) where we worked closely with the researchers to leverage the new and emerging innovations as proof points in media pitches, talking points, messaging and more. Lastly, we developed the messaging and overarching media relations strategy for Mitsubishi Electric’s presence at CES 2022. ​

THE RESULTS

Mitsubishi Electric and its subject matter experts have been featured in national business and industry-specific media ranging from the Orange County Business Journal, Washington Post and Automotive News to IEEE Spectrum and Robotics 24/7.




Power in Numbers

20,000+

Video views in a 2-week period​

8

Interviews at CES 2022 with national media including the New York Times, Engadget and more​

1

Signature placement in the Washington Post in January 2022

Corporate and Consumer Gallery