Inland Empire Health Plan
Building awareness and thought leadership for the 1.4 million Inland Empire residents IEHP serves.
media relations
THE CHALLENGE
While IEHP has built an exceptional reputation among the people it serves and works with, the organization was working to establish new relationships with media in the region. IEHP tapped Westbound to help position the organization as an expert resource and thought leader in health care and to create positive stories about the services and community benefits it provides.
THE RESULTS
Since 2019, Westbound and IEHP have been working closely to capitalize, create and communicate on timely health care-related stories that highlight the work the organization is doing and expertise it offers. Numerous media placements have been earned in Los Angeles, Inland Empire, and Coachella Valley news outlets across television, radio, and print. Op-eds have also been placed in print publications serving the region. IEHP is continuing to elevate its thought leadership position regionally and beyond.
Power in Numbers
35+
Thought leadership placements
4
Op-eds
4
Years of service
