Universal Technical Institute
Promoting the demand for and building the reputation of auto-focused trade school education and careers.
public relations | community outreach | events | video production | collateral development
THE CHALLENGE
UTI engaged Westbound to promote the school's track record of success (i.e., nearly 90 percent of its graduates get in industry jobs for which they were trained) in the media and help educate local high schools about its positive employment outcomes, especially among diverse populations. We implemented an integrated communications program across UTI's three California campuses in Long Beach, Rancho Cucamonga and Sacramento that leveraged media relations and community outreach to highlight student success stories, industry partnerships that generated job placements for graduates, industry data that supported job demand, and campus tours for influencers to see UTI's state-of-the-art classrooms and labs.
THE RESULTS
During our 8-year tenure, Westbound helped increase positive receptivity of trade school education across all of our target geographies through regular coverage in broadcast outlets and major daily newspapers, dozens of campus tours with electeds and local influencers, dozens of events, ongoing VIP graduation speakers from local employers, and dozens of graduate success stories.
RECOGNITION
Power in Numbers
27+
Average media placements per year
65+
VIP graduation speakers secured
8
Years of service to 3 Southern California campuses
