CV Link
Building community support for a healthier, more connected future across the Coachella Valley
The Moment
CV Link represented a bold new vision for the Coachella Valley: a multi-city network connecting residents and visitors through walking, bicycling, and low-speed electric vehicle travel while promoting healthier lifestyles and safer transportation options. Stretching across eight cities, the project required meaningful engagement with diverse communities, including historically underserved neighborhoods and environmental justice populations, to ensure every resident had the opportunity to understand the project's benefits and help shape its future.
The Solution
Working alongside CVAG and Burke Rix Communications, Westbound led a comprehensive bilingual outreach program that prioritized accessibility, transparency, and community participation. Through stakeholder meetings, public workshops, community events, one-on-one engagement, and culturally responsive communications, we ensured residents, businesses, community leaders, and environmental justice communities had meaningful opportunities to learn about the project and provide input. By connecting transportation improvements with quality of life, public health, recreation, and regional connectivity, the outreach helped position CV Link as a transformational investment in the future of the Coachella Valley .
The Results
8
cities engaged across the Coachella Valley
10+
community meetings and public events conducted
3
environmental justice communities served through targeted bilingual outreach
Plus regional support built for one of Southern California's most ambitious active transportation initiatives
The Impact
CV Link has emerged as a defining regional investment that connects communities, promotes healthier lifestyles, and demonstrates how thoughtful public engagement can help turn a bold vision into lasting community support.
