Irvine Company Retail Properties
Supporting the Irvine Company Retail Properties marketing team to highlight signature events and exciting new retailers at their three regional centers and 38 neighborhood and community centers
The Moment
Despite nearly a century of service, Citrus Valley Health Partners’ impact was often overshadowed by larger Los Angeles health systems, limiting visibility in a highly competitive market. The transition to Emanate Health created an opportunity to redefine the organization’s identity and strengthen its presence in the communities it serves, but success required more than a name change. It demanded a clear, compelling narrative that could elevate awareness, build trust, and distinguish the system in a crowded healthcare landscape.
The Solution
Westbound became an extension of the Irvine Company Retail Properties marketing team, developing stories that showcase what makes its destinations worth experiencing. We generate earned media around signature events and seasonal activations while building visibility for new retailers and restaurants.
For major programs such as StyleWeekOC and holiday celebrations, Westbound looks beyond the event itself to find stories that will resonate with consumers and the media. We also position retailers as sources for timely trend stories, creating opportunities that benefit both the individual tenant and the destination. That ongoing approach keeps Irvine Company Retail Properties in the public conversation throughout the year.
The Momentum
500+
media placements surrounding retailer grand openings
2,000
engagements generated through media social channels
17
Los Angeles Times stories
The Impact
Emanate Health emerged as a visible, trusted healthcare leader in the San Gabriel Valley recognized not only for its care, but as a credible voice in moments that matter most.
