Emanate Health
Launching a new healthcare brand and elevating it into a trusted voice during a moment of crisis
The Moment
Despite nearly a century of service, Citrus Valley Health Partners’ impact was often overshadowed by larger Los Angeles health systems, limiting visibility in a highly competitive market. The transition to Emanate Health created an opportunity to redefine the organization’s identity and strengthen its presence in the communities it serves, but success required more than a name change. It demanded a clear, compelling narrative that could elevate awareness, build trust, and distinguish the system in a crowded healthcare landscape.
The Solution
Westbound launched a comprehensive brand campaign anchored in the simple, human-centered platform “health is…”, using patient and staff stories to highlight quality care, advanced technology, and real outcomes across the San Gabriel Valley. Through integrated advertising, media relations, and community outreach, the campaign established a consistent and recognizable presence. As COVID-19 emerged, we quickly expanded the strategy and positioned Emanate Health physicians as trusted media experts and connecting them with regional and national outlets. The result was a rapid shift from brand introduction to authority, as Emanate Health became a go-to source for credible, timely information during the pandemic.
The Results
30+
million impressions across advertising channels (billboards, bus, digital, radio, print)
50+
total media placements across print, online and broadcast outlets
10+
million earned impressions
The Impact
Emanate Health emerged as a visible, trusted healthcare leader in the San Gabriel Valley recognized not only for its care, but as a credible voice in moments that matter most.
