Voter Education Campaign
Leading a high-visibility, multilingual voter education campaign in one of the largest voting populations in the country.
The Moment
Orange County is home to one of the largest voting populations in the country, with more than 1.8 million registered voters and a requirement to communicate across five languages. At the same time, public scrutiny around election security and integrity has intensified, making clear, credible voter education essential. Reaching diverse communities with accurate, trusted information demanded a coordinated, multilingual strategy capable of building understanding and confidence at scale.
The Solution
Westbound builds and leads a fully integrated communications campaign combining media relations, multilingual advertising, digital and social media, video production, influencer engagement, and community-facing content. We developed a resonant campaign platform and multicultural messaging tools that simplified how to vote while reinforcing confidence in the security and integrity of the election process. Through strategic media engagement, Registrar of Voters leadership is a visible and trusted source, with appearances across national broadcast, regional television, radio, print, and digital outlets, ensuring accurate information reaches voters at critical moments throughout each election cycle.
The Results
189
media placements in print, online, TV and radio, resulting in a 640+ million audience reach
57.5+
million ad and digital impressions across print, billboard, radio, online, social, and digital channels
130
educational, trusted messenger, and virtual open house videos on how to vote, the election process, and election security
The Impact
The Orange County Registrar of Voters strengthened its role as a trusted, highly visible source of election information, buiding public confidence and helping voters navigate the process with clarity.
