Voter Education
Helping the largest county in the contiguous U.S. ensure voters know how – and when – to vote
The Moment
San Bernardino County presents a uniquely complex voter education challenge: the largest county in the contiguous U.S., with diverse communities spread across vast distances and many historically underserved by traditional outreach. At the same time, evolving voting procedures expanded early voting and vote-by-mail options, requiring clear, consistent communication voters could trust. Reaching residents across multiple election cycles requires a sustained, countywide effort meeting voters where they live, work, and gather.
The Solution
Westbound built and continues to lead a multi-channel voter education campaign combining multilingual advertising, community engagement, media outreach, and on-the-ground activation. In partnership with the Registrar of Voters, we engage more than 300 community organizations and county departments, deliver presentations to hundreds of community leaders, and secure consistent coverage across television, radio, print, and digital platforms. Signature programs – including the BallotMobile: Traveling Voter Education, a museum exhibit, and High School Family Feud: Voter Education Edition – bring voter education directly into communities, reinforcing a clear message across every election cycle: voting early is easy, secure, and accessible.
The Results
100+
media placements across broadcast, print, radio, and digital 1.7 million unique online views from earned media
15,500
digital shares of media coverage
37.8
million advertising impressions across multilingual platforms
400+
community leaders reached through community engagement
The Impact
San Bernardino County’s Registrar of Voters now operates one of the most proactive voter education programs in California helping voters understand their options and participate confidently in every election cycle.
