Irvine Company Retail Properties
Keeping signature retail destinations relevant by continually giving people new reasons to visit.
The Moment
Irvine Company Retail Properties have long been destinations in their own right. But even established properties must continually earn people’s attention as the way consumers shop and spend their time evolves. Westbound first joined the Irvine Company Retail Properties team during the unprecedented disruption of 2020, helping communicate with tenants and the public. As retail returned, the assignment evolved with it: keep the properties visible, showcase what was new and help turn seasonal moments into reasons to visit.
The Solution
Westbound became an extension of the Irvine Company Retail Properties marketing team, developing stories that showcase what makes its destinations worth experiencing. We generate earned media around signature events and seasonal activations while building visibility for new retailers and restaurants.
For major programs such as StyleWeekOC and holiday celebrations, Westbound looks beyond the event itself to find stories that will resonate with consumers and the media. We also position retailers as sources for timely trend stories, creating opportunities that benefit both the individual tenant and the destination. That ongoing approach keeps Irvine Company Retail Properties in the public conversation throughout the year.
The Results
500+
media placements surrounding retailer grand openings
12k+
engagements generated through media social channels
17
Los Angeles Times stories
Plus Year-round earned media supporting Irvine Company’s signature retail destinations
The Impact
Irvine Company Retail Properties continues to evolve beyond shopping, creating destinations people have a reason to experience again and again.
