Mojave River Watershed Group

Building a culture of environmental stewardship to protect one of the High Desert's most precious natural resources

BEHAVIOR CHANGE CAMPAIGNS ✦ COMMUNITY ENGAGEMENT ✦ ENVIRONMENTAL EDUCATION ✦ MULTIPLATFORM COMMUNICATIONS ✦ YOUTH OUTREACH ✦

The Moment

Protecting the Mojave River watershed requires requires an informed community committed to safeguarding one of the High Desert's most valuable natural resources. Formed by the cities of Victorville and Hesperia, the Town of Apple Valley, and the County of San Bernardino, MRWG needed a long-term communications program that would help residents of every age understand how everyday actions affect stormwater quality and encourage shared responsibility for protecting the region's water, wildlife, and environment.

The Solution

For more than 15 years, Westbound has led MRWG's integrated public education and outreach program, developing creative campaigns that make environmental stewardship accessible, engaging, and memorable. Through school assemblies, classroom demonstrations, children's programming, community events, digital communications, business outreach, informational videos, newsletters, social media, scout partnerships, library programs, and even an original children's book, we created a comprehensive communications platform that reaches residents where they live, learn, and work. By connecting environmental education with everyday actions, the program has helped foster lasting awareness and community ownership of stormwater pollution prevention throughout the High Desert.

The Results

15+

years leading public education and community outreach

100+

ommunity engagement events reaching students, families, businesses, and residents throughout the High Desert

Plus integrated outreach program spanning schools, libraries, community events, digital platforms, and business partnerships, and creative communications toolbox including children's books, educational videos, newsletters, classroom programs, and community campaigns

The Impact

The Mojave River Watershed Group has become a trusted environmental education partner, inspiring generations of High Desert residents to protect the watershed through informed choices and shared community responsibility.