Mesa Water District
Transforming social media into a customer engagement platform that strengthens trust and service
The Moment
For today's public agencies, social media is an essential customer service platform. Serving residents and businesses throughout Costa Mesa, Newport Beach, and unincorporated Orange County, Mesa Water District wanted to elevate its digital presence by creating more engaging, relevant content while expanding its reach within the communities it serves. The goal was to move beyond simply sharing information to building stronger relationships with customers through meaningful, measurable engagement.
The Solution
Westbound developed a comprehensive digital communications strategy centered on dynamic, mobile-first content and hyper-targeted community outreach. Through an omnipresent paid media campaign featuring rotating "dark posts," combined with 100% vertical video and graphic content, we delivered timely, relevant information directly to Costa Mesa residents while maximizing engagement and visibility. The strategy transformed Mesa Water's social media presence into a proactive customer engagement platform that outperformed peer agencies and established a new benchmark for digital communications in the public utility sector.
The Results
149%
increase in Costa Mesa followers across Facebook and Instagram
133%
increase in reach
126%
increase in impressions
100%
dynamic, mobile-first content strategy, setting Mesa Water apart from peer water agencies
The Impact
Mesa Water District transformed its digital communications into a high-performing customer engagement platform, strengthening community relationships while setting a new standard for social media innovation among California water agencies.
