Alsana
Positioning a treatment provider within the national conversation on eating disorders and increasing visibility at a critical moment of need
The Moment
Eating disorders are among the most serious and least understood mental health conditions, with rising rates across both adolescents and adults. As awareness increased, so did the need for clear, credible voices to help educate the public, reduce stigma, and encourage early intervention. For Alsana, growth depended not only on expanding services, but on becoming part of the broader conversation around treatment, recovery, and access to care.
The Solution
Westbound built an earned media thought leadership program designed to position Alsana’s clinical experts as trusted sources across consumer and trade media. By identifying timely story angles and aligning them with national awareness moments – including National Eating Disorders Awareness Week – we secured consistent coverage that highlighted the importance of early treatment and long-term recovery. The result was a sustained media presence that increased visibility, strengthened credibility, and elevated Alsana’s share of voice alongside key competitors.
The Results
88
national and regional media placements
18
stories secured during National Eating Disorders Awareness Week
4+
million impressions
The Impact
Alsana is now a visible and credible voice in the national conversation around eating disorders, helping more individuals recognize the need for treatment and take the first step toward recovery.
