Experian
Turning a global fintech and data company into a go-to national voice on credit, consumer finance, and responsible AI.
The Moment
Experian operates at the center of consumer finance where regulation, public skepticism, and constant media attention collide. It’s work influences whether people qualify for loans, detect identity theft, and access financial services. Meanwhile, national conversations about credit, debt, and emerging generative AI were being shaped publicly by regulators and competitors vs. the companies building the tools.
The challenge was authority. Experian had deep expertise across more than 25 subject-matter leaders, but complex financial and technical issues weren’t translating into clear media stories. Without a consistent national presence, journalists lacked a reliable expert to call and the narrative was being written without them.
The Solution
Westbound built a proactive thought-leadership engine, positioning Experian experts as interpreters of complex financial and technology issues. We mapped recurring national storylines of consumer debt trends, credit accessibility, fraud protection, and responsible AI and aligned them with the right executives before reporters needed a source. Our team prepared leaders for high-visibility interviews, developed commentary angles tied to breaking news, and placed contributed insights explaining complicated topics in plain language. The result: reporters stopped asking only about products and began calling for perspective.
Experian executives now regularly appear as trusted experts in national and financial media, including ABC News, the Associated Press, Los Angeles Times, MarketWatch, U.S. News & World Report, InformationWeek, and Credit Union Times. Instead of reacting to coverage, Experian now helps frame it.
The Results
200+
Media placements annually across national and industry outlets
4+ mill
Audience reach
50+
Executive thought-leadership articles placed in tier-one trade publications
15+
National and industry awards recognizing culture, innovation, and inclusion
The Impact
Experian moved from being one of many companies in the conversation to one of the voices shaping it.
