Orange County Transportation Authority
Helping Orange County deliver transformational transportation projects through strategic public engagement
The Moment
Major transportation improvements impact neighborhoods, businesses, commuters, and the daily lives of hundreds of thousands of people. As OCTA advanced multiple highprofile freeway and transit projects across Orange County, the agency needed a communications partner capable of keeping diverse communities informed, minimizing disruption, and maintaining public confidence throughout years of planning and construction. Success required more than project updates; it demanded proactive engagement, responsive customer service, and meaningful relationships with the communities each project would serve.
The Solution
Westbound has led communications and community engagement for several of OCTA's most significant transportation initiatives, including the SR-57 Improvement Project, SR-91 Corridor Improvement Project, I-405 Interchange Improvement Project, and the ongoing OC Streetcar Project. Our work spans earned media, multilingual public outreach, stakeholder engagement, business support, construction communications, digital platforms, community meetings, executive presentations, and customer response.
For projects serving Orange County's diverse communities, including the OC Streetcar, we developed comprehensive bilingual engagement strategies to ensure residents, businesses, and commuters receive timely, accessible information throughout every phase of construction. Through proactive communications, responsive issue management, and continuous community engagement, we help OCTA move complex projects forward while strengthening public trust.
The Results
4
major transportation infrastructure projects supported
3,600+
public inquiries and bilingual helpline calls managed
40+
monthly construction update videos produced
24/7
bilingual customer response supporting residents and businesses
Plus thousands of residents, commuters, businesses, and stakeholders engaged throughout construction
The Impact
OCTA continues to deliver transformational transportation investments supported by communications strategies that build understanding, strengthen community partnerships, and help Orange County move forward together.
